Press Releases

Performance Health Technologies Names Avalanche PR Agency of Record

Trenton, NJ (August 24, 2007)

Performance Health Technologies Inc. (PHT), a leader in the development and marketing of innovative products that guide and monitor exercise, announces the appointment of Avalanche Strategic Communications as its public relations agency of record (AOR). Avalanche will work with PHT to showcase the company’s innovative mind-and-body performance evaluation and rehabilitation products designed to assist stroke survivors and athletes improve their strength and coordination.

“We selected Avalanche based on its successful track record of providing strategic counsel and fresh insights," said Robert D. Prunetti, chief executive officer of PHT. “Avalanche understands our business and demonstrated how they could immediately deliver targeted communications programs that leverage PHT’s fusion of clinical knowledge and cutting-edge motion-sensing technologies.”

As AOR, Hackensack, New Jersey-based Avalanche will support a public relations effort designed to highlight how PHT’s technology can provide unparalleled applications at significant cost-savings and develop a constituency of support for PHT products.

“Avalanche is looking forward to creating a winning partnership with PHT and helping to build on the momentum of its brand strength in the rehabilitation, personal fitness, athletic training, and occupational health and safety markets,” said Keith Zakheim, president of Avalanche.