Francis Dirksmeier

Chief Executive Officer

Fran Dirksmeier brings more than 30 years of experience in medical product manufacturing and distribution to his position as CEO of Performance Health. He is recognized in the healthcare industry as a visionary leader and a strategic entrepreneur, with a proven track record of building high-performance teams while driving customer focused growth and operational excellence.

Dirksmeier was formerly the President of Henry Schein Animal Health, a $2 billion market leading distributor of animal health products and services. During his tenure, he established new distribution strategies and a customer centric culture which resulted in the company achieving double digit revenue and operating margin growth.

Previously, Dirksmeier co-founded Agility Healthcare Solutions where he served as Chief Executive Officer and grew the company into a multi-million-dollar venture that solved critical equipment management and patient flow problems. Under his leadership, the company developed the web-based mobile asset inventory management system, The AgileTrac™. This innovative solution provided enterprise visibility and management of patient flow, assets, beds and rooms, staff, emergency department activities, and surgical services processes in an integrated, modular application.

As a result of Agility’s success, GE Healthcare acquired the company in 2008 and appointed Dirksmeier as leader of integrated solutions and general manager of global asset management and hospital operations management. Under his leadership, Dirksmeier and his team tackled more than $100 billion of operational waste in the global healthcare system. As a result, the team was recognized with Frost & Sullivan’s 2012 award for Customer Value Enhancement in Hospital Operations Management.

Prior to co-founding Agility, Dirksmeier was President of McKesson Medical-Surgical, a $3 billion medical supply distribution company and division of McKesson Corporation (MCK). As president, he focused the company’s growth strategies on a platform of operational excellence and customer satisfaction for its acute care, primary care and long-term care business segments.

Dirksmeier’s additional executive management experience includes positions as President and COO of Baker APS, owned by McKesson; Vice President of Strategic Business Services for McKesson Medical Surgical; and President of acute care for McKesson Medical Surgical, and Division Vice President for Owens & Minor.

Dirksmeier holds a BA in Business Management from Assumption College.

Isabel Afonso

Managing Director and Head of International

Isabel is the Managing Director and Head of International at Performance Health, a leader in consumer healthcare and the largest global manufacturer and distributor of products to the physical therapy, sports medicine, and rehabilitation markets. Isabel is responsible for leading our commercial business in all markets outside of North America.

Isabel previously served on the Sandoz Executive Committee from 2015 to July 2018 as the Head of Global Commercial Operations. In this role, Isabel was responsible for over $3 billion of global franchises (including OTC, oncology and anti-infectives) and had responsibility for global portfolio management, global business development & licensing, M&A, and new product launch management. Additionally, she was also responsible for the global Novartis Social Business initiative.

Isabel previously served as country head of Sandoz Switzerland and then as general manager for a cluster of Western European countries including Switzerland, Austria, and Belgium. Isabel began her career at Novartis in the Pharma business in 2002 as a project manager for its ERP implementation, rapidly progressing to the Novartis Group IT leadership team. She then pursued a commercial career by General Management Rotation Program, where she worked as a sales rep and in marketing within Novartis Consumer Health, while attending INSEAD business school in France and Singapore.

Prior to joining Novartis, Isabel worked in Portugal in two top national retail companies. In addition, she was the Co-founder and General Manager of a private school.

A Portuguese national, Isabel has a bachelor's degree in computer science engineering from the Universidade do Minho in Portugal and an executive degree in General Management from INSEAD in France and Singapore, and has attended executive programs with IMD, Harvard Business School and Wharton.

Isabel is passionate about growing businesses, people, and herself, drives performance results through purpose, and enjoys working in a multi-cultural environment. She is married, has three children, and lives in Basel, Switzerland.

Daniel Baumwald

Vice President, North America Retail & eCommerce

Daniel Baumwald is the Vice President and General Manager of North America Retail for Performance Health, where he leads a geographically dispersed sales and marketing group with responsibility for all channels and sizes of retail accounts as well as the commercial elements of the company’s digital presence. His team brings products to life on store shelves and digital planograms worldwide and his long term vision drives the strategic positioning, retail presentation and packaging, and consumer outreach of brands such as Biofreeze, TheraBand, Cramer Sports Medicine, Bon Vital, TheraPearl and others in the Performance Health portfolio. IRi recently named Biofreeze as the #2 Non-foods New product Launch of 2017 coming in just over $78 million. .

Previously, Daniel was co-founder and President of TheraPearl, where he generated years of triple digit growth to rapidly propel the upscale line of hot/cold packs from non-existent in 2008 to #1 in North America in 2014. TheraPearl was named to the Inc. 500 list of Fastest Growing Private Companies in 2013 & 2014 and recognized by Forbes Magazine in 2014 as one of America’s Most Promising Companies. At TheraPearl, Daniel created brand and licensing opportunities with key partners such as Lansinoh Laboratories, The Boppy Company, Bausch and Lomb and The NFL Players Association.

Mr. Baumwald was previously Director, National Accounts for the Drug Channel at the Coca-Cola Company. He joined Coca-Cola in 2007 as part of its acquisition of Glaceau, the makers of vitaminwater and smartwater, where he was responsible for the Mid-Atlantic Region which saw yearly sales grow from under $2 million to over $100 million during his tenure. A trusted, key leader in a company that created the enhanced water category, Baumwald was responsible for establishing and maintaining relationships with many of the company’s leading distributors and retailers, and also key partners such as professional sports teams, celebrity endorsers and other allies. Prior to Glaceau, Daniel had responsibility for marketing and events for the Washington Redskins.

A 15 year veteran of the consumer products industry with a track record of responsibility for extraordinary growth in organizations spanning in scale from bootstrap startups to the most recognized brand in the world, Daniel is a serial entrepreneur, investor and brand builder, Baumwald boasts deep experience with a wide range of categories such as Food & Beverage, Health & Fitness, Therapy & Rehabilitation, OTC Drug and Personal Care and has personally done business with almost all of the top 100 retailers in North America.

Baumwald’s leadership style is grounded in his core values of passion, ownership and sense of urgency, which he vocally and repeatedly espouses to employees, colleagues, partners and customers alike. Living by the motto, “Personality with a purpose”, Dan’s infectious personality is all about winning, but making sure to have fun while doing so. Daniel holds a B.S. in Sports and Event Management from Shepherd University and resides in Baltimore, Maryland with his wife and three children.

Laurie Byrne

Chief Human Resources Officer

Laurie has over 20 years of experience in the field of Talent Management, Organization Development, Learning Development, Corporate and Executive Talent Acquisition, Global University Relations, Global Mobility and Workforce Planning.

Laurie joined Performance Health as the global leader of Human Resources. Prior to Performance Health, Laurie served as the Executive Vice President of Human Resources at LifeWatch AG; a global medical device company headquartered in Zug Switzerland.

Prior to LifeWatch, Laurie was the VP of Talent Management for Catamaran, a $21B company headquartered in Schaumburg, IL; a rapidly growing company at the center of the changing healthcare landscape. Laurie was responsible for all recruitment, leadership and employee development, learning management and succession planning for this leader in Pharmacy Benefit Management solutions recently acquired by UnitedHealth Group/Optum.

Prior to Catamaran, Laurie spent 5 years as the VP of Global Staffing and Talent Development for Stryker, a $9B global leader in medical technology and device overseeing the talent management of over 22,000 employees in 80 countries. Prior Stryker and founding Honor Roll, Laurie spent 9 years as principal for Lab Consulting, a Strategic Human Resources consulting firm, whose client list included such companies as Baxter Healthcare, Dade/Behring, Alliant Foods and Biogenex.

Laurie was the Director of Staffing for U.S Distribution (formally Hospital Sales & Distribution) of Baxter Healthcare Corporation, Deerfield, IL. She was responsible for all entry level through senior level internal and external talent acquisition, leadership development rotation programs and internal mobility, as well as the largest segment of university relations for this global medical technology company.

Paul Hanneman

Vice President, Regulatory Affairs & Quality Assurance

Paul Hanneman is the Vice President of Regulatory Affairs and Quality Assurance for Performance Health, a leader in consumer healthcare and the largest global manufacturer and distributor of products to the physical therapy, sports medicine, and rehabilitation markets. Its market-leading brands, which are sold in over 100 countries, include Biofreeze®, TheraBand®, TheraPearl®, Cramer®, Sammons Preston®, and Rolyan®.  In his role, Paul is responsible for leading Performance Health’s compliance to international regulations, and driving quality excellence.

Prior to joining Performance Health, Paul was the Vice President Quality & Regulatory at BioTelemetry Inc.  BioTelemetry is the leading remote medical technology company focused on delivery of health information to improve quality of life and reduce cost of care through providing remote cardiac monitoring, remote blood glucose monitoring, centralized core lab services for clinical trials and original equipment manufacturing that serves both healthcare and clinical research customers.  At BioTelemetry Paul had global responsibility for regulatory registrations, compliance, and quality improvement across 6 sites including various contract manufacturers.  Under his leadership, Paul successfully led the integration of multiple acquired businesses into a single harmonized quality system/organization, and also the closure of acquired company LifeWatch’s warning letter.

Prior to BioTelemetry, Paul held various senior Quality leadership roles at Baxter Healthcare, and most notably directed the redesign of Baxter’s quality system which directly contributed the successful remediation of the FDA’s Consent Decree.  Paul also redesigned Baxter’s postmarked surveillance process and organization of over 300 employees that significantly reduced the average age and number of complaints in 1 year.

Before joining Baxter, Paul held Quality, 6 Sigma Black Belt, and Operations leadership positions within GE Healthcare’s Patient Monitoring and Cardiology businesses. Paul started his career at General Motors (Delco Electronics) in Mechanical and Manufacturing Engineering roles supporting the design and manufacturing of Space, Avionics and Automotive electronic products.

Paul received his Master’s degree in Engineering Management, and Bachelor of Science In Mechanical Engineering Technology degree with high honors both from the Milwaukee School of Engineering.

Michael McGoohan

Chief Marketing Officer

Mike McGoohan is the Chief Marketing Officer of Performance Health, a leader in consumer healthcare and the largest global manufacturer and distributor of products to the physical therapy, sports medicine, and rehabilitation markets. Its market-leading brands, which are sold in over 100 countries, include Biofreeze®, TheraBand®, TheraPearl®, Cramer®, Sammons Preston®, and Rolyan®. In his role, Mike is responsible for leading Performance Health’s global growth agenda, including brand marketing, innovation, strategy, insights & analytics and communications.

Prior to joining Performance Health, Mike was the Vice President, Global Head of Strategy, Insights and Analytics for Mondelēz International. Mondelēz International (NSDQ: MDLZ) is a leading global snack food manufacturer with annual revenue of ~$26 billion and operations in more than 80 countries. In his role, Mike had global responsibility for strategic planning & portfolio strategy, M&A strategy, shopper insights, consumer insights and commercial analytics, including forecasting, pricing and media/ marketing analytics. Under his leadership, Mike built a high performing ~350 person global team and a developed a successful growth agenda, resulting in record total shareholder return for the company and +600 bps of operating margin over four years. Prior to this role, Mike also held roles leading Strategy and M&A & Corporate Development for Mondelēz.

Prior to Mondelēz, Mike worked as a management consultant for the Boston Consulting Group (BCG), where he focused his work on the Consumer Goods and Sports industries. Before joining BCG, Mike managed the Strategic Partnerships group for Chip Ganassi Racing, a NASCAR and Indy Car racing team based in Charlotte, N.C., where he focused on new business development efforts, strategic marketing initiatives, and the development of comprehensive sports marketing programs. Mike started his career as a management consultant for Deloitte Consulting in the Strategy and Operations group.

Mike received his Master’s in Business Administration from the University of Michigan’s Ross School of Business and his Bachelor of Arts degree from Boston College. Currently, Mike is the Chair of the Ross School of Business Alumni Board of Governors. In the past, Mike served as a member of the Board of Directors for Back to Nature Foods, helping lead the business to a successful purchase by B&G Foods in 2017.

Mike is married and the proud father of four boys. In addition to spending time with family and friends, Mike enjoys sports, live music and travel

Sean Muniz

Chief Supply Chain Officer, Distribution

Sean Muniz is an operations professional with more than 25 years of experience in business operations transformation, international distribution, risk management, vendor and supplier relationship management, and SAP enterprise resource planning (ERP) implementation. He is a collaborative leader with a proven record of driving operational excellence in production, quality, optimization and cost reduction.

Sean is currently serving as Chief Supply Chain Officer - Distribution for Performance Health, formerly Patterson Medical Supply, Inc, a value-added distributor and manufacturer serving the rehabilitation and sports medicine markets. This comes after an extensive career with Patterson Companies, Inc. where he was most recently its Chief Supply Chain Officer.

Sean received his Bachelor of Science in Management from Orion College. He proudly serves as Chair Emeritus on the Ashland Productions board of directors, Bailey Nurseries board member, and is currently active in national professional supply chain and operations organizations.

Greg Nulty

Chief Financial Officer

Greg Nulty is the Chief Financial Officer at Performance Health, a leader in consumer healthcare and the largest global manufacturer and distributor of products to the physical therapy, sports medicine, and rehabilitation markets. Greg has spent the past 16 years with Novartis Group, most recently serving as CFO of Sandoz’s nearly $4 billion North America business in Princeton, NJ since 2016. Prior to this, Greg was the head of Business Planning and Analysis for Sandoz globally from 2013 – 2016 in Munich, Germany, and between 2011 and 2013, he served as CFO of Sandoz’s Asia Pacific based in Singapore. Prior to this, Greg served as head of Business Planning and Analysis globally at Novartis’s Consumer Health division from 2009- 2011, after serving as CFO of Western Europe for Sandoz from 2005-2007. Greg began his career with Novartis as a senior controller. Prior to joining Novartis, he worked in corporate finance with Andersen and as an Auditor with Ernst & Young, both in his native South Africa, as well as with Merrill Lynch in London. Greg received his MBA from INSEAD and holds a Bachelor’s degree in Commerce from the University of Cape Town, where he graduated with high distinction.

Adam Shapiro

Chief Information Officer

Adam Shapiro is the Chief Information Officer at Performance Health, a leader in consumer healthcare and the largest global manufacturer and distributor of products to the physical therapy, sports medicine, and rehabilitation markets. Prior to Performance Health, Adam served as the Vice President of Information Technology at Dover Corporation; a global $8B conglomerate of industrial products headquartered in Downers Grove, IL.

Prior to Dover Corporation, Adam was the Sr. Director of Global Information Technology for Avery Dennison, a $7B company headquartered in Glendale, CA; a global leader of pressure-sensitive adhesive materials, apparel labels and tags. Adam was responsible for supply chain, manufacturing and Finance IT leadership driving innovative technology initiatives across complex global landscapes.

Prior to Avery Dennison, Adam spent over 10 years with various operational and IT leadership roles with Boston Scientific, ThinkFlood,Inc and Geerlings & Wade. His mix of start-up and Fortune 500 experience has delivered both foundational and transformational value across a wide spectrum of complex global environments. Adam’s ability to achieve the right balance of people, process and technology has been critical in delivering a cohesive IT strategy that delivers key operational and process benefits.Adam earned a BS in Marketing and Communication from Indiana University and an MBA from Tulane University.

Taylor Smith

Vice President, North American Clinical Distribution

Taylor leads sales and marketing for the US Rehab, Medco and Canada business units.

Taylor most recently has been with Hill-Rom where he served as Senior Vice President & President of the Corporate Solutions Group. In this role, he led the team responsible for a “One Hill-Rom” strategic approach to large hospital customers, which included corporate sales and marketing, national accounts, new construction, sales excellence, as well as enterprise IDN sales. Prior to Hill-Rom, Taylor spent thirteen years at Cardinal Health where he held several positions of increasing responsibility including Senior Vice President and General Manager for Cardinal’s Surgical Products and Services group. Before joining Cardinal, he worked with both Accordus and McKesson Corporation.

Taylor earned a BS in business administration from the University of Tennessee and an MBA from Southern Methodist University.